The Power of Appearances, The Power of Clothes



This video has really struck a chord with everyone who has seen it, because it's true: as humans, we respond to others largely based on our visual input and our "prejudices." This experiment speaks volumes about the power of clothes, and how people respond to them!

In my Dress for Success talks, I tell a story from John Molloy's book, Dress for Success, a research project where an actor was hired to stand in a busy subway station explaining that he'd left his wallet home and needed a dollar for the subway. He promised to return the money the next day. Wearing a blazer, slacks and open collar shirt, he raised $7.00 from 5:30 to 7:00 pm. The next day, in the same place and in the same clothes with the same word-for-word story, but wearing a tie, he raised $28.00! On alternating days, he always averaged four times the results while wearing a tie.

Think of this as a metaphor for a career in business: one might earn as much money in ten years as it might otherwise take 40 years to achieve. People listen with their eyes! They make 85% of decisions based on visual input.

Discover the silent hand that will push you faster through life if you "appear" to be an extraordinary success.

You can download the brochure for my talk "The Six Elements of Dressing for Success," or call now at 310-657-8487 to book my one hour Dress for Success talk for your company or professional organization, or meet us at our Beverly Hills showroom for an in-house seminar.



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